Privacy Policy

This Privacy Policy explains how Half U Forward Games ("we", "our", or "us") collects, uses, processes, and shares information in relation to our game Cosmic Rampage and our official website located at https://halfuforward.com (the "Website").

By playing Cosmic Rampage or using our Website, you agree to the collection and use of information in accordance with this policy. If you have any questions or concerns, please contact us at privacy@halfuforward.com.

1. Information We Collect

We believe in respecting player privacy. We collect different types of information depending on whether you play our game or browse our Website.

A. Information Collected by the Game (Cosmic Rampage)

Cosmic Rampage does not require user accounts, email registration, profile creation, social network login, multiplayer features, or cloud saves. The game is designed to be played immediately without providing personal data. We store the following gameplay and progress data locally on your device:

• High scores and maximum waves achieved
• In-game currency (coins) collected
• Selected ship, unlocked ships, and purchased upgrades
• Game settings and preferences (e.g., sound toggles)
• Mission progress and general gameplay stats

Because this data is stored locally, we do not have access to it. Clearing your app data or uninstalling the game will permanently delete this progress.

B. Information Collected Automatically by Third-Party Services

When you play the mobile version of Cosmic Rampage or visit our Website, certain third-party services integrated into our products may collect data automatically. This includes:

• Advertising Identifiers: Mobile advertising IDs (such as Google Advertising ID or IDFA) used for serving and measuring ads.
• Device Information: Device model, operating system version, browser type, language settings, and unique device identifiers.
• Approximate Location: Country or regional location data determined from IP addresses or network information (used for ad localization).
• App Interaction Data: Interactions with ads (clicks, views) and gameplay metrics.
• Crash & Diagnostic Data: Anonymous performance logs and crash details to help us debug and optimize the game.
• Website Analytics Data: Traffic patterns, pages visited, referral sources, and button clicks on our Website.

These third-party service providers process data in accordance with their own respective privacy policies. We encourage you to review their policies to understand their practices.

2. How We Use Information

We and our third-party partners use the collected information for the following purposes:

• To provide and improve gameplay: Storing game progress locally on your device to enable continuous play.
• To display rewarded ads: Offering optional rewarded ads (e.g., for revives or double coins) in the mobile game.
• To prevent fraud and abuse: Ensuring ad network integrity and securing our services.
• To measure website traffic: Analyzing visits and interactions on our Website via analytics to improve content and layout.
• To communicate with you: Responding to player inquiries, bug reports, and support emails sent to our contact addresses.

3. Advertising

Cosmic Rampage is a free-to-play game supported by advertising through Google AdMob (Google Mobile Ads SDK). To respect our players, we do not implement forced interstitial ads. Instead, we use rewarded ads. This means:

• User Choice: You choose whether and when to watch an advertisement.
• Ad Rewards: Watching a completed ad grants in-game benefits such as a player revive, double coins, daily rewards, or a boss chest reward. No rewards are forced, and no ad is displayed without your consent.
• Data Processing: Google AdMob may use device identifiers, cookies, and other data to serve relevant, personalized, or non-personalized advertisements and measure ad performance.

You can learn more about how Google processes data and manage your choices by visiting the following links:

• Google Privacy Policy: https://policies.google.com/privacy
• Google AdMob / Advertising Help: https://support.google.com/admob/

4. Website Analytics

Our official website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. Google Analytics uses cookies or similar tracking technologies to help us analyze how visitors interact with the Website. The information gathered includes:

• Number of visits and pages viewed
• Approximate geographical country/region
• Device type, browser version, and operating system
• Click events and navigation paths

This analytics data is anonymous and aggregated. It helps us understand which pages are useful and optimize website performance. You can read more about Google's data use in the Google Privacy Policy link above.

5. Data Sharing

We value your trust and have strict limits on how we share data:

• No Sale of Data: We do not sell, rent, or trade your personal data or gameplay progress to third parties.
• Service Providers: We share data with third-party service providers (such as Google AdMob and Google Analytics) solely to deliver ads and measure website analytics, as described in this policy.
• Legal Requirements: We may disclose information if required to do so by law, regulation, or legal process, or to protect the safety, rights, or property of our studio, users, or the public.

6. Children’s Privacy

Cosmic Rampage and our Website are not specifically directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information (such as sending us an email), please contact us at privacy@halfuforward.com. If we discover that we have inadvertently collected personal data from a child under 13, we will take immediate steps to delete it from our systems.

7. Data Storage and Security

For Cosmic Rampage, your gameplay data is stored entirely locally on your own device. We do not host gameplay servers or cloud databases for this game. For data processed by our third-party partners (such as Google AdMob and Google Analytics), data is stored on secure servers managed by those companies in accordance with their industry-standard security measures. While we strive to protect any data shared with us, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

8. User Choices and Controls

You have control over your data and how it is processed:

• Gameplay Progress: You can reset or delete your local progress at any time by clearing the game's app data/cache in your Android system settings, or by uninstalling the application.
• Ad Personalization: You can opt out of personalized advertisements or reset your mobile advertising identifier in your Android/Google device settings (Settings > Google > Ads).
• Browser Tracking: You can manage cookies, block analytics trackers, or use "Do Not Track" features in your web browser settings when visiting our Website.

9. Links to Other Websites

Our Website and game may contain links to external sites and platforms, including Google Play, Steam, YouTube, and our social networks. We are not responsible for the privacy practices or content of these external services. We encourage you to read the privacy policies of any third-party websites or services you visit.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the updated Privacy Policy on this page and updating the "Last updated" date at the top of the policy. You are advised to review this policy periodically for any changes.

11. Contact Us

If you have any questions, suggestions, or concerns regarding this Privacy Policy, please reach out to us at:

• Email: privacy@halfuforward.com
• Support Email: support@halfuforward.com
• General Contact: contact@halfuforward.com
• Studio Website: Half U Forward Games (https://halfuforward.com)